What DO the Ladies
Talk About?

Recipes? Yes. Personalities? Yes. News? Yes.
But for good, common ground, where cat and
sweet young thing, where grandmother and
the girls find mutual interest, there’s shopping.
And there’s EATON’S. In all modesty, we
know they talk about us—our low prices and
tremendous assortments, our many services,
our constant efforts to improve those services.
They praise us, they pan us, and both types of —
talk are good. We love our rooters, and will
try harder than ever to please them. We app-
reciate our booters, too, and want to know why
they boot us, so we can work to make them
rooters, too. At which happy time it no longer
will be necessary to remind you—and you—and
you—that all year round, for food, fashions
and furnishings, for beauty, books and banquets
—in short, for what you want, when you want
it—

IT PAYS TO SHOP AT

EATONS