BRITISH COLUMBIA FRUIT

_ LONG RECORD of prize-winning at exhibitions,
A in competition with the best fruit-growing dis-
tricts in Canada, the United States and Great
Britain, has clearly shown that British Columbia
fruit ranks among the best in the world. It is true that
some kinds of British Columbia summer and fall fruit
do not reach the market as early as those from some
other sources, but the delay is more than made up for
by the more perfect flavor due to a cooler and later
season. : fe

The fact, also, that British Columbia is only 36 to
48 hours from the market permits the shipment. of
luscious, juicy, properly-ripened fruit, incomparably
superior in quality and flavor to much of the fruit from
distant foreign districts, which must be picked in a less
mature condition in order to withstand the long railroad
haul.

The British Columbia fruit supplied to the prairies
is the pick of the orchards. It is graded, packed and
shipped in accordance with Dominion Government stan-
dards. All fruit packages from British Columbia bear
the name and address of the shipper and the number of
the packer. The letters “B.C.” or the words “British
Columbia” appear on every box.

Another point worthy of consideration is that when
Western Canadians give a preference to British Columbia
fruit they are helping to build up the purchasing power
of one of their most important markets. A considerable
portion of every dollar that is spent on British Columbia
fruit comes back to pay for prairie agricultural
products, of which British Columbia buys more than
twelve million dollars’ worth annually, while money paid
out for foreign fruit goes right out of Canada. In return
the prairie provinces buy a total of only one million
six hundred thousand dollars’ worth of fruit and vege-
tables combined annually from British Columbia.

We eat fruits for their delicious taste, their refresh-
ing, thirst-quenching juices, their organic salts and
mineral compounds. These last supply sodium, calcium,
phosphorus and other elements so essential to pure blood
and sound tissues.

From. a dietetic standpoint, the most important
function of fruits is that of furnishing mineral salts
and organic acids to the body. The potash salts are

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