WatcHu FoR THE B.C. BrANnp on THE Box

THE APPLE

EAT THE RIGHT APPLE AT THE RIGHT
TIME

In some one of its many varieties the apple, the king
of fruits, is available for use nine months of the year.
But every variety has its own special season. It is then
that it has the crisp, tender texture, the rich, sprightly
flavor and the delicious ripe juiciness that give it its
attractiveness. It is then that it should be eaten. Before
it reaches maturity it is hard and fiavorless, or strongly
acid. After its prime is past it may still be well pre-
served, but its quality is impaired. The flesh is not as
crisp, a mealy dryness is beginning to replace the luscious
juiciness, and the superlative flavor is disappearing.

Everyone eats apples. Few realize the paramount
importance of eating each variety in its proper season.
Study carefully the table of varieties on page 45 before
purchasing. If you are to get full value for your money,
you must know whether the apple offered to you is ready
for immediate use or had better be procured for winter
storing.

BUY THEM BY THE BOX

The consumer will find it to his advantage to buy
apples by the box, thus receiving them just as packed at
the orchard. This will ensure his getting the variety
and grade required, as the law requires that these be
stamped on the original package. It will enable him
to make sure he is buying Canada-grown fruit. It is
desirable also from a sanitary standpoint, as it does away
with contamination from exposure and rehandling.

There is the question of economy. The apple is now
a dietary staple. Its health-giving properties have given
it a place on the daily bill of fare alongside of sugar
and flour. No economical housewife buys staples except
in quantity. It pays to buy B.C. apples by the box,

— 42

Te.